Here’s a silly story for a Friday which just goes to highlight a case of great Marketing!
A few weeks ago as I was driving home from a networking event I was stuck in traffic behind an iWaste van. Having nothing better to do, I read the info on the back of the truck and chuckled when the slogan ‘No Jaffa cakes are stored in this van overnight’ replaced the normal ‘No valuables are stored …’. On getting back to my office I tweeted iWaste, and simply asked “If the jaffa cakes aren’t in your van, where are they?”, enough said we had a small exchange over twitter and a bit of a giggle!
You can imagine my surprise and delight today when I went to collect a small parcel from the Post Office which contained a packet of Jaffa Cakes from iWaste! Brilliant, a chocolate treat and a smile for a Friday!
Good marketing is about connecting with your customers, about establishing relationships and ultimately raising your profile or driving new business. So, well done iWaste, you’ve certainly done that, and when I’m in the marketplace for an electrical and electronic equipment waste management company, I now know where to go and also where, as appropriate, to refer my clients to.
For more information about iWaste www.iwaste.co.uk.