About
Strategic Marketing Support to Achieve Growth …
My marketing career began more than 30 years ago at a leading Brighton-based advertising and design agency, where I developed the foundations of a strategic, commercially minded approach to brand growth. That early experience shaped my belief that marketing should be a core driver of business performance, not an add‑on, and it inspired my commitment to helping entrepreneurs and business leaders harness marketing with clarity, confidence, and purpose.
I founded Tipton Marketing in 2000 with a clear mission: to deliver a highly personalised, consultancy‑level service that empowers organisations to build robust, results‑driven strategies. Over the years, I’ve partnered with an exceptionally diverse portfolio of clients, from ambitious start-ups to global enterprises, guiding them through every stage of their growth journey. My focus has always been on creating meaningful impact: elevating brands, strengthening commercial direction, and ensuring marketing becomes a powerful, integrated tool for long‑term success.
I am a Fellow of the Chartered Institute of Marketing, which is awarded to leaders in marketing, and I am also a Chartered Marketer, which signifies a high level of experience, expertise, and commitment to ongoing professional development.
In addition to my consultancy work, I am lucky to both teach and be a mentor to the next generation of marketing professionals. I work with students studying with the Chartered Institute of Marketing (CIM) across all levels, and with apprentices in many large organisations. This dual role allows me to stay current in our ever-evolving industry and bring fresh perspectives to my clients.
In April 2024, I was privileged to become Vice President of the Worthing & Adur Chamber of Commerce, a volunteer role that allows me to give back to the business community. I am also passionate about improving mental health in young people and have worked with many charity organisations over the years supporting those that need help to start their careers. Finally, I am committed to supporting sustainable marketing practices and I am keen to work towards this with all of my clients.