Training

As a very experienced trainer my focus is on ensuring that you or your team feel empowered to use new skills.

I offer face-to-face training sessions and online sessions, both tailored to you or your company, so that we can focus on your unique challenges and objectives.

I specialise in helping others to understand the power of marketing, and which tactics are the best to use so that they can be more effective in their businesses.

I offer customised 1:1 coaching or full training programs and I also host many interactive workshops and seminars through key training partners, covering key topics such as digital marketing, social media strategies, digital customer experience and content creation, which all help business owners and managers to drive audience engagement and business growth.

I also teach young professionals and lecture undergraduates regularly, nurturing new marketers and those who are looking to further their careers. These students are working to achieve the Chartered Institute of Marketing’s certifications, across digital and professional marketing, customer experience, PR and responsible, sustainable marketing.

I am also keen to encourage my clients to use marketing analytics tools to measure the effectiveness of their campaigns and make data-drive decisions, so this is often part of the training process.

Let me help you enhance your marketing skills and achieve your business objectives.

“I had the pleasure of meeting Sheryl while pursuing my CIM Marketing qualification. Over the course of almost a year, we met virtually once a week, and she was absolutely brilliant. Sheryl guided me through complex marketing tools, metrics, matrices, and more, always ensuring I understood each concept thoroughly.

Sheryl created a comfortable learning environment where I felt at ease asking any question. Her patience and ability to explain things in different ways or contexts were invaluable as sometimes it took a few goes! Whenever I struggled or fell behind, Sheryl provided support, guidance, and positive, genuine feedback that helped me believe in myself and stay motivated. Thanks to her, I achieved a distinction in the course.

Sheryl’s knowledge and experience in marketing are unparalleled. She adeptly addressed the diverse assignments and topics of each student, consistently applying her expertise to our specific questions with a smile and a calm demeanour – there was no questions about the topic that she was not able to answer. Her ability to manage it all was truly mind-blowing. “

Gina English, Marketing Manager, Social Enterprise Kent