Portfolio

Scout Store

I have been a consultant to Scout Store since 2018, when I first implemented a new, dynamic digital marketing strategy to improve customer engagement and ultimately customer acquisition and retention.

I redefined their target audience to parents rather than Scouting leaders, and the campaign covered the website, alongside social and email campaigns, display advertising, PPC and magazine advertising.

Engagement soared across all channels, with a sharp increase in followers, likes and reach and most importantly sales. We carried out a similar campaign on their World Stores site too.

Over the years I have worked with the Senior Management team to challenge and motivate staff to successfully adopt new working methods, alongside building relationships with TSA staff and other external stakeholders.

“Sheryl helped reshape our customer and marketing proposition just as I joined Scout Store. If you want someone to come in and add value and deliver results then I couldn’t recommend Sheryl high enough both as a client and a critical friend!“

Thomas Robertson

General Manager, Scout Store

Ropetackle

Ropetackle are a community-based Arts Centre in Shoreham. I work with them regularly helping them with their Content Marketing and Seasonal Programmes.

Ropetackle reached out for help with content production for their seasonal programmes. Compiling the publication was great fun, and so interesting to create vibrant and in about all the musicians, actors, writers and bands that perform regularly. Deadlines were tight, but I was able to meet these and together we produced a successful publication.

I also support them with PR work and creating press releases for the various acts and shows during the year.

“A wonderfully warm and engaged professional who has been helping Ropetackle out with copywriting and spreading the news this summer. Delivers on time and knows exactly the right questions to ask when we are up against it. Has saved us a lot of time and headspace as we asked: “Can you do this please?” Answer always “yes!” Would thoroughly recommend. Thanks Sheryl.“

Nicky Thornton

Marketing Manager, Ropetackle

Freedom Works

Having worked with Freedom Works since they opened their first Co-Working space in Worthing, I was delighted to be asked to host the Recover and Rise SME Digital Accelerator Programme.

These online workshop sessions offered digital support to new and growing local businesses and were well attended. We achieved the key objectives of the campaign, which were to highlight opportunities with digital service providers and tools and provide a link to mentoring services within West Sussex.
I have subsequently facilitated a second session where we delved more into the benefits of AI and SEO management.

“I was lucky enough to be I introduced to Sheryl when we just started Freedom Works. Regardless of the stage we have been at Sheryl has been there. She understands local business, how to reach your audience, build and brand and more than that, which makes her quite special, is she understands working in and on budget. Her grown up and pragmatic approach provided us with not only a strategist. But a doer too!! I’d have no qualms in recommending her to help you with your growing marketing needs…”

Jon Trigg,

Owner, Freedom Works