About
I believe that everyone can achieve success with the right marketing approach.
My marketing career began over 30 years ago at a Brighton-based advertising & design agency. During that time, I worked at strategic board level, collaborating closely with clients, suppliers, and designers. That experience shaped my approach and led me to focus on helping entrepreneurs and business owners build a clearer understanding of how to integrate marketing into their businesses to drive meaningful results.
In 2000, I founded Tipton Marketing to offer a bespoke and flexible marketing consultancy. My mission has always been to provide a highly personalised service while helping businesses develop robust, results-driven strategies. Over the years, I’ve had the privilege of working with a wide range of clients—from ambitious start-ups to global organisations—and I’ve always taken pride in delivering tailored support at every stage of their journey.
I am a Fellow of the Chartered Institute of Marketing, which is awarded to leaders in marketing, and I am also a Chartered Marketer, which signifies a high level of experience, expertise, and commitment to ongoing professional development.
In addition to my consultancy work, I am lucky to both teach and be a mentor to the next generation of marketing professionals. I work with students studying with the Chartered Institute of Marketing (CIM) across all levels, and with apprentices in many large organisations. This dual role allows me to stay current in our ever-evolving industry and bring fresh perspectives to my clients.
In April 2024, I was privileged to become Vice President of the Worthing & Adur Chamber of Commerce, a volunteer role that allows me to give back to the business community. I am also passionate about improving mental health in young people and have worked with many charity organisations over the years supporting those that need help to start their careers. Finally, I am committed to supporting sustainable marketing practices and I am keen to work towards this with all of my clients.