FAQs
Here are some frequently asked questions (FAQs) about marketing that you might find useful:
General Marketing FAQs
It’s best to have a Marketing Plan as it will help you to stay on track. A marketing plan usually involves setting objectives, deciding on your target audience, and your key messages. It then outlines how you are going to achieve your objectives, and which channels you are going to use, alongside some measuring and evaluation techniques.
The key difference is that a strategy takes into consideration wider, external factors, and might include factors such as competitive advantage, your growth strategy, your brand, investment opportunities, resourcing and financials. Marketing planning is more of a roadmap to help you achieve short term aims, such as a social strategy or email campaign.
It’s best to build a customer persona, and there are many available templates online. Things to consider are where you audience shops (online or offline), which channels they use, what their pain points are, where they are geographically or perhaps their gender or age. Customer segmentation is a wide subject and needs careful consideration.
Digital Marketing FAQs
Digital marketing uses online platforms like social media, search engines, email, and websites to promote products or services.
Digital marketing is more adaptable and can be more easily personalised and usually offers real-time data analysis compared to traditional methods that are more static. Both have their place in a well thought our strategy or plan.
SEO (Search Engine Optimisation) improves a website’s visibility on search engines, and helps your audience to find you. It is important to consider your keywords when developing your SEO strategy alongside several other website factors. Voice search is also rising in popularity.
Social media marketing channels are just one way to consider promoting your services online. There are many ways that you can increase brand awareness, engage with customers, and drive traffic to your website and all need to be fully considered.
Content Marketing FAQs
Content marketing involves creating and sharing valuable content to attract and engage a target audience. Creating good content is key to helping your brand or product or service stand out in a busy marketplace.
It’s recommended that if you use AI to create content that you clearly label it as such. There are many ways to create good content and understanding your audience is vital.
The best way to build trust with your online audience is by being consistent, authentic and genuine. Sharing your story and building a community are good practices to consider.
Analytics and Measurement FAQs
Its important to decide which metrics are going to benefit you the most. For example if you are trying to build brand awareness then looking at your website and social followers will help. If you are building customer loyalty then considering customer satisfaction and loyalty metrics are key. Customer lifetime Value will help if you are looking at a retention strategy.
Tools like Google Analytics, HubSpot, and social media analytics platforms can provide valuable insights. Begin with deciding your objectives and work out what exactly you need to measure to see if you are achieving them.