Portfolio

LifeCentre

LifeCentre is a local Sussex charity offering support to people of all ages, genders and backgrounds who have had an unwanted sexual experience. I delivered a Marketing workshop to their communications team to help refine their audiences and messages.

“Sheryl was absolutely lovely and brought her experience and expertise in a humble, gentle and compassionate way which I appreciated – meeting us on our level as a small organisation with limited resource and seeking to understand our work and what is achievable. I found it particularly useful to practically apply the marketing models to Lifecentre by talking through and brainstorming our audiences and objectives together.
Loads of great thinking and work for us to do, I really appreciate the attention to the planning and strategy focus.”


Unity Insurance Services

Unity is the Insurance division of the Scouts. Initially working with them on their re-brand and their website, we now collaborate on marketing planning work and content creation for social campaigns.

We work collaboratively to identify new routes to market alongside breathing new life into some of their older communications. Managing their social channels I utilise LinkedIn and Facebook to target both their charity customers and their Scouting audience. We publish regular blog content that is supported with email campaigns.
Engagement has grown steadily over the years, and we are very proud of the customer base that we are developing.

“Unity has partnered with Tipton Marketing for several years, initially engaging them for a complete rebrand and website launch. More recently, we brought Sheryl on board to manage our social media marketing. Over the past year, her support has been invaluable. Sheryl is knowledgeable, approachable, professional, and communicates clearly without overwhelming us with technical language. Working with her has been both effective and enjoyable.“

Jodie Henry
Marketing Manager,
Unity Insurance Services

Worthing & Adur Chamber

As Vice President of Worthing & Adur Chamber of Commerce, and their Marketing lead, I was pleased to run this workshop in January which gave key insights and trends for the year in Marketing ahead as well as top tips for success.

“Sheryl and I have been ambassadors for Worthing and Adur Chamber of Commerce together for some time now and she is always a pleasure to work with. With her in-depth marketing experience, local business knowledge and vibrant personality – it’s always a productive and fun time when we work together.!“
Emma Waterer
Owner, Expert Virtual Assistant Services

Ropetackle Arts Centre

Ropetackle are a community-based Arts Centre in Shoreham, West Sussex with a large events programme. Their brief included helping them with their Seasonal Programmes and PR & Publicity.

Ropetackle required marketing support with content production for their seasonal programmes. Compiling the publications is great fun, and it is interesting to create vibrant content around all of the musicians, actors, writers and bands that perform regularly. Deadlines are tight, but I have always met these and together we have produced successful publications.

“A wonderfully warm and engaged professional who has been helping Ropetackle out with copywriting and spreading the news this summer. Delivers on time and knows exactly the right questions to ask when we are up against it. Has saved us a lot of time and headspace as we asked: “Can you do this please?” Answer always “yes!” Would thoroughly recommend. Thanks Sheryl.“
Nicky Thornton
Marketing Manager, Ropetackle

Scout Store

Scout Store marketing by Tipton Marketing

Scout Store are the merchandising division of the Scouts. Their brief included creating a new, nationwide digital marketing strategy to improve brand awareness, target new audiences and build customer retention.

We redefined their target audience to parents rather than Scouting leaders, and alongside a re-brand and new website, the new campaign covered social and email campaigns, display and magazine advertising.

Engagement soared across all channels, with a sharp increase in followers, likes and reach and most importantly sales. We carried out a similar campaign on their World Scouting site too.

In addition to this I worked with the Senior Management team to support staff to successfully adopt new working methods, alongside building both internal and external stakeholder relationships.

“Sheryl helped reshape our customer and marketing proposition just as I joined Scout Store. If you want someone to come in and add value and deliver results then I couldn’t recommend Sheryl high enough both as a client and a critical friend!“
Thomas Robertson
General Manager, Scout Store

Clarion Housing

Clarion Homes contracted me to run a nationwide Marketing training programme. The monthly workshops were targeted at their residential community; to support those tenants who were keen to start new businesses.

The project ran for a year, and I met with a different group of delegates remotely every month over Zoom. During the training workshops we covered the basics of marketing planning, how to research your audience and create valuable content; how to choose the right tactics, and how to get started on a small budget. I also taught them how to analyse their results and look effectively at the insights they could access. It was an exciting project with delegates starting businesses across varying industries from music to leisure and finance to well-being, which meant continually adapting the content and being flexible to individual needs.

“I highly recommend Sheryl. The workshops are engaging and informative and I always received great feedback from all delegates after each workshop”
Claire Atkinson
Business Adviser – Clarion Housing

Oxford College of Marketing

Oxford College of Marketing

As a tutor for Oxford College of Marketing, I am proud to teach new marketers who are studying for their Chartered Institute of Marketing Qualifications alongside apprentices across all levels.

“I had the pleasure of meeting Sheryl while pursuing my CIM Marketing qualification. Over the course of almost a year, we met virtually once a week, and she was absolutely brilliant. Sheryl guided me through complex marketing tools, metrics, matrices, and more, always ensuring I understood each concept thoroughly.

Sheryl created a comfortable learning environment where I felt at ease asking any question. Her patience and ability to explain things in different ways or contexts were invaluable as sometimes it took a few goes! Whenever I struggled or fell behind, Sheryl provided support, guidance, and positive, genuine feedback that helped me believe in myself and stay motivated. Thanks to her, I achieved a distinction in the course.

Sheryl’s knowledge and experience in marketing are unparalleled. She adeptly addressed the diverse assignments and topics of each student, consistently applying her expertise to our specific questions with a smile and a calm demeanour – there was no questions about the topic that she was not able to answer. Her ability to manage it all was truly mind-blowing.”

Gina English – Director of Social Value, Social Enterprise Kent

Freedom Works

Having initially worked with Freedom Works when they opened their first co-working space in Worthing, I have been pleased to support them ever since and facilitate workshops and events on their behalf.

The Recover and Rise SME Digital Accelerator Programme was one such programme and was designed to support growing businesses. These online workshop sessions offered digital support to local businesses and highlighted opportunities for mentoring services within West Sussex.
I more recently facilitated a workshop at Fresh Egg co-hosted by Freedom Works and Worthing and Adur Chamber where we delved more into the benefits of AI and SEO management.

“I was lucky enough to be I introduced to Sheryl when we just started Freedom Works. Regardless of the stage we have been at Sheryl has been there. She understands local business, how to reach your audience, build and brand and more than that, which makes her quite special, is she understands working in and on budget. Her grown up and pragmatic approach provided us with not only a strategist. But a doer too!! I’d have no qualms in recommending her to help you with your growing marketing needs…”

https://www.tiptonmarketing.co.uk/new-business-win-for-tipton-marketing/
Jon Trigg,
Owner, Freedom Works

RSPCA

Working with Chichester College I delivered the Digital Marketing Apprenticeship to the RSPCA Marketing, Social and PR teams, across 18 months and via weekly face-to-face workshops at their Head Office.

Working with the teams at the RSPCA was great fun. The delegates ranged from early careers to senior managers and getting to know them and their marketing capabilities over the course was really interesting. The course included the CIM level 3 and 4 certifications alongside Digital Marketing and Coding techniques. I am proud to say that they all passed their apprenticeships.

“Sheryl tutored myself and colleagues at the RSPCA through an 18-month digital marketing apprentice which included CIM Level 3 and 4. She kept us motivated with her positive approach and her breadth of knowledge and experience across marketing is inspiring. Sheryl is such a supportive trainer who adapts her approach to individual learners, even when teaching a group. Her feedback was always clear, constructive and thought provoking. Sheryl did such a great job at keeping us all on track during our apprenticeship, including supporting us through exams. There is no doubt her expertise and unwavering support has enriched the skills of staff at the RSPCA, meaning we can have an even greater impact ‘inspiring everyone to create a better world for every animal“.

Catherine Peerless, Head of Media  

Safe in Sussex

Safe in Sussex

Amber House was a ground breaking project aimed at supporting those affected by domestic abuse. My brief was to promote this refuge and raise awareness of this project to the wider community,

Safe in Sussex provide help and support for people affected by domestic abuse.
Through their refuges and support in the community, Safe in Sussex help people to recover from and be empowered to live a life free from abuse.

Amber House was a new initiative which brought a refuge house into the community to encourage those in need to seek support openly and to help to educate and protect.

I created a strategy which focused on press coverage, both online and offline, and integrated social and email support to inform and educate stakeholders to fully promote Amber House.

“As a small but rapidly expanding charity we turned to Sheryl to help us launch a ground-breaking project. Our charity supports survivors of domestic abuse and getting the right message across about this sensitive subject was very important to us. Sheryl understood our needs and supported us to create a marketing strategy. With Sheryl’s enthusiasm and support we successfully gained media coverage for our project . I would highly recommend Sheryl, she takes time to fully understand the needs of her clients and is a joy to work with.”

Louise Gisbey
Marketing Manager
Safe In Sussex

ETI

I ran several training workshops across a 6 month period with the internal sales office team on customer service techniques, to support sales efficiency and to drive further business growth.

““Sheryl’s sales training has had a very positive impact on changing the culture of our internal sales office team. The content of the sales training was very good, it not only reinforced key sales techniques, but Sheryl presented a variety of strategies that we can use immediately to improve our sales results. Sheryl’s approach was both relaxed and engaging, and she managed to get everyone involved during the sessions. Additionally, Sheryl was easy to work with from a sales management perspective, and customised the training program to address a number of specific issues we face in our company and market sector.”

Peter Webb, Managing Director, ETI Limited

Penton UK

One of my founding clients, Penton UK offer industry leading public address, voice alarm and background music solutions and have been supplying projects across the globe for over 25 years.

“Sheryl worked with Penton UK from 2002 lending support to all aspects of our Marketing Efforts. Sheryl organised the design and print for our company literature and brochures, has been instrumental in the marketing of new products both on and offline, and has been involved in the preparation for our presence at trade shows. I would have no hesitation in recommending Sheryl to businesses that are looking to outsource their Sales and Marketing support. Sheryl has always given the utmost commitment to all of our projects along with providing the flexibility and resourcefulness that we need.”
Janet Dean
Finance and Marketing Manager