Nominated for National Award!

Having worked on PR with Safe in Sussex since earlier this year, I was delighted to learn that The Body Shop, Littlehampton, have recently supported the project through a team of volunteers who offered to help decorate the building. Amber House is the latest project from Safe in Sussex and will offer a new approach to…

Start by conducting a quick audit. What did your marketing achieve in 2024? What worked and what didn’t? Look at key insights such as your conversion rate, customer lifetime value, brand awareness or engagement levels. Put a simple plan in place for 2025 with realistic objectives to ensure that your time and budget are well…

I was excited to teach the new CIM | The Chartered Institute of Marketing Responsible Marketing module for Oxford College of Marketing in March. This heralds a new structure to the CIM assignments, which begun last year, and has changed the face of how students work towards their certifications, so an exciting challenge ahead! Responsible…

I was delighted to be asked to speak on the subject of marketing in the Expert Zone at the Better Business Show last week.  As time was precious with so much to fit into the day, each Expert slot provided a small taster of each subject with a little time for Q & A’s.  This…

Marketing for a new business can be very daunting and it is sometimes difficult to know where to start with so many options available.  The most important thing to consider is your budget, so that you don’t overspend precious resources, and, in most cases, it is key to consider what marketing you can also undertake…

I met my younger self for coffee today. We were both late and both swore we’d allowed enough time but had had a million things to do on-route. She looked perfect in her home-made clothes; it reminded me how much I loved sewing and question why I didn’t do that anymore. We chatted and she…