Strategy vs. Tactics: Why the Difference Matters More Than Ever In today’s fast‑moving marketing landscape, it’s easy for organisations to fall into the trap of equating activity with progress. Teams are producing content, launching campaigns, posting on social media, and experimenting with new tools, yet many still struggle to understand why their marketing feels scattered,…
Speaking at TEDx Crawley is a privilege. Taking my place on the red spot amongst the other fabulous speakers will be an experience that I shall treasure, once my hands stop shaking and my knees stop knocking. My talk is about why our Customer’s don’t Care – and I can’t spoil it, but suffice to…
Before we dive headlong into the Christmas festivities (and yes I dared mention it!) I am grateful to be able to reflect on a fabulous Autumn I’ve really enjoyed some new networking groups this month, starting with First Friday Brighton, held at the gorgeous Nostos Greek Restaurant in Hove. Next I celebrated the new Crawley…
I am always delighted to receive confirmation that my Chartered Marketing status has been renewed and this year was no exception. However, what does being Chartered actually mean for my clients? How is this a benefit to them ? The Chartered Institute of Marketing assess my work on a yearly basis and achieving this Chartered…
Last night I spent the evening at the incredible Luna Hut Sauna on Worthing seafront. Sitting in the burning heat of the sauna, watching the rain pound down outside, and then plunging into the freezing cold of the ice-baths might not be everyone’s idea of a relaxing Sunday evening but to me it was a…
Having spent an enjoyable lunchtime networking at First Friday last week, and had the pleasure of meeting several new people, I reflected on my Top 10 Tips for Networking … Firstly, be prepared! Arrive in good time as it’s often easier to be early than walk into a crowd.Have your name badge where it can…
It was lovely to work with the Communications and Fundraising team at West Sussex Mind, in a volunteer capacity, and help with their marketing communications. We discussed their audience and what they hoped to achieve from their marketing communications and together we discussed ideas to support this. The photo is taken to support their forthcoming…
It was great fun to deliver the opening speech at the recent Worthing and Adur Content Marketing Day. In my role as Vice President and Marketing lead, I was asked to open the day and give everyone ‘food for thought’. So what is Marketing ? What does it mean to you ? It’s being in…
I met my younger self for coffee today. We were both late and both swore we’d allowed enough time but had had a million things to do on-route. She looked perfect in her home-made clothes; it reminded me how much I loved sewing and question why I didn’t do that anymore. We chatted and she…
I was excited to teach the new CIM | The Chartered Institute of Marketing Responsible Marketing module for Oxford College of Marketing in March. This heralds a new structure to the CIM assignments, which begun last year, and has changed the face of how students work towards their certifications, so an exciting challenge ahead! Responsible…