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I was excited to teach the new CIM | The Chartered Institute of Marketing Responsible Marketing module for Oxford College of Marketing in March. This heralds a new structure to the CIM assignments, which begun last year, and has changed the face of how students work towards their certifications, so an exciting challenge ahead! Responsible…

Start by conducting a quick audit. What did your marketing achieve in 2024? What worked and what didn’t? Look at key insights such as your conversion rate, customer lifetime value, brand awareness or engagement levels. Put a simple plan in place for 2025 with realistic objectives to ensure that your time and budget are well…

Marketing for a new business can be very daunting and it is sometimes difficult to know where to start with so many options available.  The most important thing to consider is your budget, so that you don’t overspend precious resources, and, in most cases, it is key to consider what marketing you can also undertake…

Who am I ?! As 2024 starts, a new door opens and it’s a great time to take a fresh perspective on your business .. so who am I and more importantly, how could I help you ? I’m an experienced and highly qualified marketing specialist, with 30+ years in both corporate communications and freelance…

11 years ago I was a proud winner in the Small Business Awards category at the Adur & Worthing Business Awards .. it was both an honour and a privilege and it elevated my business as a result. 😀 Fast forward and with my Marketing consultancy still going strong, tonight I am looking forward to…

I ran a workshop this morning on budgeting for marketing, an interesting subject as a marketing budget is often the first thing to be cut in times of hardship or recession.  But how should you budget and more’s the point how does your business ‘find’ budget for marketing when times are tough or you are…