Start by conducting a quick audit. What did your marketing achieve in 2024? What worked and what didn’t? Look at key insights such as your conversion rate, customer lifetime value, brand awareness or engagement levels. Put a simple plan in place for 2025 with realistic objectives to ensure that your time and budget are well…
Marketing for a new business can be very daunting and it is sometimes difficult to know where to start with so many options available. The most important thing to consider is your budget, so that you don’t overspend precious resources, and, in most cases, it is key to consider what marketing you can also undertake…
Who am I ?! As 2024 starts, a new door opens and it’s a great time to take a fresh perspective on your business .. so who am I and more importantly, how could I help you ? I’m an experienced and highly qualified marketing specialist, with 30+ years in both corporate communications and freelance…
11 years ago I was a proud winner in the Small Business Awards category at the Adur & Worthing Business Awards .. it was both an honour and a privilege and it elevated my business as a result. 😀 Fast forward and with my Marketing consultancy still going strong, tonight I am looking forward to…
I ran a workshop this morning on budgeting for marketing, an interesting subject as a marketing budget is often the first thing to be cut in times of hardship or recession. But how should you budget and more’s the point how does your business ‘find’ budget for marketing when times are tough or you are…
What is Sustainable Marketing? Sustainable Marketing is communicating your commitment to sustainability to your customers, your suppliers, your employees and to those in your community. Addressing your environmental, social, and governance (ESG) objectives are key in today’s business world and will add value to your business. Ensuring your marketing supports and communicates these values is…
Really good to be back in a classroom today, training for Worthing & Adur Chamber of Commerce on what makes a good elevator pitch – lovely group of business owners, lots of fun and hopefully so great pitches created! 😀
Recover & Rise is a fantastic programme of webinars delivered by West Sussex County Council which I am proud to be hosting for Freedom Works. The weekly webinars include topics such as creating and developing websites, e/commerce, the visitor economy and cyber security. Places are FREE and there is support from the Coast to Capital…
I’m delighted to announce that I’ve been nominated for ‘Speaker of the Year’ at the forthcoming National Business Awards for the Women’s Business Club UK , following a talk I gave the group on PR. As someone who spends most of their week talking and training this is a really lovely accolade and I’ve just…
Having delivered many training courses lately around Marketing, both for start-ups and existing, larger businesses I am keen to see what local businesses have found most effective in the current marketplace. Google has done some fantastic research around the way consumers have been purchasing online over the last 6/9 months and in a recent…