USP & Elevator Pitch Training

Start by conducting a quick audit. What did your marketing achieve in 2024? What worked and what didn’t? Look at key insights such as your conversion rate, customer lifetime value, brand awareness or engagement levels. Put a simple plan in place for 2025 with realistic objectives to ensure that your time and budget are well…

Starting a new business is a huge and challenging step but there is a great deal of support available for new entrepreneurs, both in the early stages of setting up a business and for helping with growth. The Start and Grow programme, which is supported by the Regional Growth Fund, is just one programme of…

I was delighted to be asked to speak on the subject of marketing in the Expert Zone at the Better Business Show last week.  As time was precious with so much to fit into the day, each Expert slot provided a small taster of each subject with a little time for Q & A’s.  This…

What is Sustainable Marketing? Sustainable Marketing is communicating your commitment to sustainability to your customers, your suppliers, your employees and to those in your community. Addressing your environmental, social, and governance (ESG) objectives are key in today’s business world and will add value to your business.  Ensuring your marketing supports and communicates these values is…

Marketing for a new business can be very daunting and it is sometimes difficult to know where to start with so many options available.  The most important thing to consider is your budget, so that you don’t overspend precious resources, and, in most cases, it is key to consider what marketing you can also undertake…

Here’s a silly story for a Friday which just goes to highlight a case of great Marketing! A few weeks ago as I was driving home from a networking event I was stuck in traffic behind an iWaste van. Having nothing better to do, I read the info on the back of the truck and…