With the New Year nearly upon us, it’s a good time to reflect on 2019 and all the successes (and challenges) that each of us have had. As always I’m proud of the lovely clients that I work with and grateful to all of those that have had a positive impact on my business along the way.
2019 leapt into action with the continuation of my lecturing post at Chichester College. Digital Marketing is an ever-evolving subject and it’s great to work with students from many different industries. Teaching both the academic underpinning of Marketing, so that the students can gain the coveted Chartered Institute of Marketing qualifications, alongside the everyday ‘hands-on’ tactics including social media strategy, SEO, digital campaigns and so much more, is both a challenge and a source of much pride and success! Working with the team at the RSPCA Headquarters on behalf of the college has also been great fun and I am proud to see how much has been achieved by the students overall.
February 2019 saw the start of a PR & Communications campaign for local go-getters Freedom Works, who now boast four co-working centres throughout the South. Launching their first business to business expo with them in their Chichester space was great fun and it was a pleasure to work with such a driven and energetic bunch.
Moving on into Spring I was proud to continue marketing consultancy work with Scout Store, the merchandising division of The Scouts. Having worked with them throughout their re-brand and new website implementation, it’s wonderful to see this locally based but international company go from strength to strength with their digital campaigns, especially as their profits are donated back to charity though The Scouts, who champion local communities and skills for life for young people throughout the UK. Unity Insurance Services, another division of The Scouts, work under the same charity ethos, and again it was great to continue to work with Unity alongside Ashdown Creative, to support their work in the charity, community and business insurance marketplaces.
I have also been fortunate to run many bespoke training courses for local and regional companies this year, focusing on subjects such as marketing strategy and planning, alongside networking know-how, customer service and business development and I’m looking forward to developing and continuing with these in 2020.
Last but not least I would like to give a big shout out to the fabulous Penton UK, who earlier this month celebrated 23 years in business, which is a fantastic achievement, so well done to all.
As for challenges .. well there have been many! It’s tough out there and to stay in business it seems some days that there aren’t enough hours in the day or days in the week! However, with 2020 being Tipton Marketing’s 20th year in business, I am looking forward to both the challenges and the hopeful successes that this new decade will bring,
Wishing a Happy & Prosperous New Year to All 😊