Oxford College of Marketing

The brief: As a tutor for Oxford College of Marketing, I teach new marketers studying for Chartered Institute of Marketing qualifications, alongside apprentices across multiple levels.

The work: I guide learners through marketing theory, tools, metrics and assignments, creating a supportive environment where they can ask questions and build confidence.

The outcome: Learners gain the understanding, encouragement and practical knowledge they need to progress successfully through their qualifications.

“I had the pleasure of meeting Sheryl while pursuing my CIM Marketing qualification. Over the course of almost a year, we met virtually once a week, and she was absolutely brilliant. Sheryl guided me through complex marketing tools, metrics, matrices, and more, always ensuring I understood each concept thoroughly.
Sheryl created a comfortable learning environment where I felt at ease asking any question. Her patience and ability to explain things in different ways or contexts were invaluable as sometimes it took a few goes! Whenever I struggled or fell behind, Sheryl provided support, guidance, and positive, genuine feedback that helped me believe in myself and stay motivated. Thanks to her, I achieved a distinction in the course.
Sheryl’s knowledge and experience in marketing are unparalleled. She adeptly addressed the diverse assignments and topics of each student, consistently applying her expertise to our specific questions with a smile and a calm demeanour – there was no questions about the topic that she was not able to answer. Her ability to manage it all was truly mind-blowing.”

Gina English – Director of Social Value, Social Enterprise Kent

Similar Posts

  • LifeCentre

    The brief: LifeCentre is a Sussex charity supporting people of all ages, genders and backgrounds who have had an unwanted sexual experience. The work: I delivered a marketing workshop for the communications team to help refine their audiences, clarify their messaging and apply strategic marketing models to their work. The outcome: The team gained clearer…

  • Scout Store

    The brief: Scout Store is the merchandising division of the Scouts. The project involved creating a nationwide digital marketing strategy to build brand awareness, reach new audiences and improve customer retention. The work: We redefined the target audience with a stronger focus on parents, supported by a rebrand, new website, social and email campaigns, display…

  • Get to the Point

    The brief: Get to the Point is a series of high-impact workshops for business owners and leaders who want to improve their networking and marketing performance. The work: In collaboration with Chris Mansfield, I help delegates clarify the strategic foundations behind effective communication, from defining their business purpose to identifying the audiences that matter most….

  • Unity Insurance Services

    The brief: Unity is the insurance division of the Scouts. After initially supporting their rebrand and website, I continued to collaborate with the team on marketing planning and content creation. The work: We identified new routes to market, refreshed older communications and managed social activity across LinkedIn and Facebook to reach both charity customers and…

  • Ropetackle Arts Centre

    The brief: Ropetackle is a community-based arts centre in Shoreham, West Sussex, with a busy events programme and a need for seasonal programme, PR and publicity support. The work: I produced vibrant content for their seasonal programmes, shaping copy around the musicians, actors, writers and bands who perform regularly. The outcome: Together, we delivered successful…

  • Penton UK

    The brief: Penton UK, one of my founding clients, provides industry-leading public address, voice alarm and background music solutions for projects around the world. The work: I supported the business across marketing activity including company literature, brochure production, new product marketing and trade show preparation. The outcome: The partnership provided flexible, outsourced sales and marketing…