Scout Store
The brief: Scout Store is the merchandising division of the Scouts. The project involved creating a nationwide digital marketing strategy to build brand awareness, reach new audiences and improve customer retention.
The work: We redefined the target audience with a stronger focus on parents, supported by a rebrand, new website, social and email campaigns, display advertising and magazine advertising.
The outcome: Engagement increased across all channels, with significant growth in followers, likes, reach and sales, alongside similar campaign activity for the World Scouting site.
I also worked with the Senior Management Team to support new ways of working and strengthen internal and external stakeholder relationships.
“Sheryl helped reshape our customer and marketing proposition just as I joined Scout Store. If you want someone to come in and add value and deliver results then I couldn’t recommend Sheryl high enough both as a client and a critical friend!“
Thomas Robertson, General Manager, Scout Store
