Responsible Marketing in action ..
I was excited to teach the new CIM | The Chartered Institute of Marketing Responsible Marketing module for Oxford College of Marketing in March.
This heralds a new structure to the CIM assignments, which begun last year, and has changed the face of how students work towards their certifications, so an exciting challenge ahead!
Responsible Marketing is a huge topic, and one that should be key on every businesses agenda – to become more responsible in every part of our business function and work towards ethical, environmental and sustainable goals needs to be at the tip of every agenda.
Which Sustainable Development Goals are vital to your business ? 😊