USP & Elevator Pitch Training

What is Sustainable Marketing? Sustainable Marketing is communicating your commitment to sustainability to your customers, your suppliers, your employees and to those in your community. Addressing your environmental, social, and governance (ESG) objectives are key in today’s business world and will add value to your business.  Ensuring your marketing supports and communicates these values is…

Start by conducting a quick audit. What did your marketing achieve in 2024? What worked and what didn’t? Look at key insights such as your conversion rate, customer lifetime value, brand awareness or engagement levels. Put a simple plan in place for 2025 with realistic objectives to ensure that your time and budget are well…

When you work with long standing clients, you build a very unique relationship and become part of their team.  Having known and worked with both Freedom Works, Scout Store and The Scout Association for some time now, I am delighted to be able to share these lovely testimonials … “Sheryl helped reshape our customer and…

Starting a new business is a huge and challenging step but there is a great deal of support available for new entrepreneurs, both in the early stages of setting up a business and for helping with growth. The Start and Grow programme, which is supported by the Regional Growth Fund, is just one programme of…

I was very proud to receive my Chartered Marketer status yesterday from the Chartered Institute of Marketing (CIM),  and for anyone who takes the time to study or hone their skills, they will know how tough this can be at times but also how much pleasure these accomplishments bring, however big or small. However, it…

I was delighted to be asked to speak on the subject of marketing in the Expert Zone at the Better Business Show last week.  As time was precious with so much to fit into the day, each Expert slot provided a small taster of each subject with a little time for Q & A’s.  This…