The brief: Clarion Housing contracted me to deliver a nationwide marketing training programme for residents interested in starting new businesses. The work: Over a year, I delivered monthly Zoom workshops covering marketing planning, audience research, content creation, tactical choices, budget-friendly activity and performance analysis. The outcome: Delegates across industries including music, leisure, finance and wellbeing…
The brief: As a tutor for Oxford College of Marketing, I teach new marketers studying for Chartered Institute of Marketing qualifications, alongside apprentices across multiple levels. The work: I guide learners through marketing theory, tools, metrics and assignments, creating a supportive environment where they can ask questions and build confidence. The outcome: Learners gain the…
The brief: Having supported Freedom Works from the opening of their first co-working space in Worthing, I have continued to facilitate workshops, events and business support activity on their behalf. The work: I supported programmes including the Recover and Rise SME Digital Accelerator, delivering online digital workshops for local businesses and highlighting mentoring opportunities across…
The brief: Working with Chichester College, I delivered the Digital Marketing Apprenticeship to the RSPCA Marketing, Social and PR teams over 18 months. The work: Through weekly face-to-face workshops at RSPCA Head Office, I supported delegates from early-career roles to senior managers through CIM Level 3 and 4 content, digital marketing and coding techniques. The…
The brief: Amber House was a ground-breaking Safe in Sussex project designed to support people affected by domestic abuse and raise awareness within the wider community. The work: I created a strategy focused on online and offline press coverage, supported by social and email activity to inform, educate and engage key stakeholders. The outcome: The…
The brief: ETI Limited needed sales training support for its internal sales office team to improve customer service, sales efficiency and business growth. The work: I delivered several training workshops over a six-month period, tailoring the content to the team’s specific sales challenges and market context. The outcome: The sessions helped reinforce key sales techniques,…
The brief: Penton UK, one of my founding clients, provides industry-leading public address, voice alarm and background music solutions for projects around the world. The work: I supported the business across marketing activity including company literature, brochure production, new product marketing and trade show preparation. The outcome: The partnership provided flexible, outsourced sales and marketing…
Speaking at TEDx Crawley is a privilege. Taking my place on the red spot amongst the other fabulous speakers will be an experience that I shall treasure, once my hands stop shaking and my knees stop knocking. My talk is about why our Customer’s don’t Care – and I can’t spoil it, but suffice to…
Before we dive headlong into the Christmas festivities (and yes I dared mention it!) I am grateful to be able to reflect on a fabulous Autumn I’ve really enjoyed some new networking groups this month, starting with First Friday Brighton, held at the gorgeous Nostos Greek Restaurant in Hove. Next I celebrated the new Crawley…
I am always delighted to receive confirmation that my Chartered Marketing status has been renewed and this year was no exception. However, what does being Chartered actually mean for my clients? How is this a benefit to them ? The Chartered Institute of Marketing assess my work on a yearly basis and achieving this Chartered…