I ran a workshop this morning on budgeting for marketing, an interesting subject as a marketing budget is often the first thing to be cut in times of hardship or recession. But how should you budget and more’s the point how does your business ‘find’ budget for marketing when times are tough or you are…
What is Sustainable Marketing? Sustainable Marketing is communicating your commitment to sustainability to your customers, your suppliers, your employees and to those in your community. Addressing your environmental, social, and governance (ESG) objectives are key in today’s business world and will add value to your business. Ensuring your marketing supports and communicates these values is…
Really good to be back in a classroom today, training for Worthing & Adur Chamber of Commerce on what makes a good elevator pitch – lovely group of business owners, lots of fun and hopefully so great pitches created! 😀
Recover & Rise is a fantastic programme of webinars delivered by West Sussex County Council which I am proud to be hosting for Freedom Works. The weekly webinars include topics such as creating and developing websites, e/commerce, the visitor economy and cyber security. Places are FREE and there is support from the Coast to Capital…
I’m delighted to announce that I’ve been nominated for ‘Speaker of the Year’ at the forthcoming National Business Awards for the Women’s Business Club UK , following a talk I gave the group on PR. As someone who spends most of their week talking and training this is a really lovely accolade and I’ve just…
Having delivered many training courses lately around Marketing, both for start-ups and existing, larger businesses I am keen to see what local businesses have found most effective in the current marketplace. Google has done some fantastic research around the way consumers have been purchasing online over the last 6/9 months and in a recent…
Brave words don’t you think, especially in the current climate. However, if we stop a moment and think about all the positives and successful business stories of the past few months, it’s actually a lovely testament to how many businesses have kept strong and even flourished in what has been and continues to be a…
I was very proud to receive my Chartered Marketer status yesterday from the Chartered Institute of Marketing (CIM), and for anyone who takes the time to study or hone their skills, they will know how tough this can be at times but also how much pleasure these accomplishments bring, however big or small. However, it…
Having been involved with the Worthing and Adur Chamber Better Business Show since its beginning, I’m delighted this year to be both hosting the pre-show Power Hour Networking and to also be one of the many exhibitors. Come and say hello to me on stand S18, located just past registration on the entrance to the…
When you work with long standing clients, you build a very unique relationship and become part of their team. Having known and worked with both Freedom Works, Scout Store and The Scout Association for some time now, I am delighted to be able to share these lovely testimonials … “Sheryl helped reshape our customer and…