LifeCentre
The brief: LifeCentre is a Sussex charity supporting people of all ages, genders and backgrounds who have had an unwanted sexual experience.
The work: I delivered a marketing workshop for the communications team to help refine their audiences, clarify their messaging and apply strategic marketing models to their work.
The outcome: The team gained clearer strategic focus and practical planning tools to support more targeted, effective communication.
“Sheryl was absolutely lovely and brought her experience and expertise in a humble, gentle and compassionate way which I appreciated – meeting us on our level as a small organisation with limited resource and seeking to understand our work and what is achievable. I found it particularly useful to practically apply the marketing models to Lifecentre by talking through and brainstorming our audiences and objectives together. Loads of great thinking and work for us to do, I really appreciate the attention to the planning and strategy focus.”
